Do Not Disturb: The Inside Story
Amelia Christie-Miller
Bold Bean Co founder Amelia Christie-Miller joins Simona Deifta for a candid conversation about ambition after motherhood, paying herself properly and learning to protect the work only she can do.
Motherhood did not make Amelia less ambitious. It made the cost of using her time badly impossible to ignore.
Amelia Christie-Miller on Do Not Disturb
Motherhood Did Not Make Her Less Ambitious
Amelia speaks honestly about founder identity, money, delegation and the shift from doing everything herself to building a company that can grow beyond her personal capacity. It is a conversation about valuing judgment, not busyness—and about refusing the quiet assumption that motherhood should shrink a woman’s appetite for serious work.
New episode — 16 September
A Conversation on Founder Time, Pay and Ambition
Listen for a practical and deeply personal account of paying yourself properly, delegating £15 tasks and separating the work only a founder can do from the work she has simply become used to carrying.
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The Guest Edit
DO — Protect the Work Only You Can Do
Reserve founder time for judgment, direction and the decisions that genuinely require you. Your value is not measured by how many small tasks you personally complete.
NOT — Spend Founder Time on £15 Tasks
Stop carrying work that can be delegated simply because you can do it quickly. False efficiency keeps founders busy while the important work waits.
DISTURB — The Belief That Motherhood Makes Women Less Ambitious
Amelia’s story disrupts the assumption that care and ambition move in opposite directions. Motherhood may change capacity, boundaries and pace; it does not erase appetite, intelligence or the desire to build something consequential.
About Amelia Christie-Miller
Amelia is the founder of Bold Bean Co, the award-winning food brand changing how people think about beans. She has built the company through a distinctive combination of product conviction, brand instinct and category ambition.
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